When you hear the word soft drinks, what comes to mind? Brands like Coca-Cola, Pepsi, Fanta, and Mountain Dew, right?
What about credit cards? Of course, it’s easy to associate credit cards with American Express, Bank of America, or Chase. The same applies to phones, dominated by multi-billion dollar brands like Apple and Samsung.
When we hear the names of certain products or services, our minds immediately drift to certain band names thanks to their solid brand awareness. But, can you say the same for your business? How well do customers recognize your products or service? Will the name of your brand ring a bell if it’s mentioned on the streets of NYC?
Brand awareness is the foundation of a solid marketing campaign. And growing yours can be easy with these five strategies.
What is Brand Awareness?
Brand awareness is how familiar your target customers are with your business. The greater the brand awareness, the more people are familiar with your products, services, logo, advert, etc.
Strategies to Increase Brand Awareness
Here are some ways to etch your brand in the minds of your target audience.
1. Exceptional guest content
A good way to make your brand recognizable and remembered on the internet is by creating reliable, valuable, and unique content and sharing them on other blogs. While this may be counterintuitive, you should understand that sharing guest content has several perks.
First, it can establish you as an authority in your industry. Plus, guest blogging exposes your business to a new audience.
Always aim to share exceptional and high-quality guest content as you need the best to make a good impression and keep the name of your brand in the minds of readers.
Creating beautiful and valuable infographics relatable to your target audience will help boost your brand recognition. Like guest content, always aim to create engaging infographics to encourage readers to share.
Here are some properties of a good infographic:
- Informative statistics
- Descriptive title and subheads
- Bold, thematically appropriate color scheme
- Captivating graphics
- Well-organized, sequential story
- Specially formatted facts
You can search for viral and quality infographics for inspiration. But don’t plagiarize.
3. Hire an Agency
Let’s face it; building brand awareness can be one heck of a tedious job, especially when you have a growing business to focus on.
A good way to kill two birds with a stone is by hiringa Branding Agency NYC. That way, you get to focus on the core of your business while shifting the responsibility of building your brand to a professional.
4. Influencer Marketing
Close your eyes and imagine a celebrity like The Rock in his usual exuberant nature promoting your new tank top. The result will be mind-blowing!
Yourtarget audience (who probably know The Rock) will find it hard to forget your brand. They’ll associate it with The Rock, an individual who is a big name in the movie industry.
That’s an example.
You don’t have to use high networth celebrities to promote your product (you might go broke trying to do so). Instead, look for influencers in your industry, someone popular among your target customers—especially one with the power to affect their purchasing decision.
5. Give Freebies
Do you remember the name of the last individual who offered you a free ride? What about the individual who gave you a beautiful coffee mug on your birthday? We bet you remember his name and the feeling that came with the kind gesture.
You can etch the name of your brand in the hearts of your target audience by giving them something for free. Are you a SaaS business? Offer free trials of your service. That way, you can create a lasting impression.
If you sell products, you could offer free samples. People hardly forget good deeds, so it’s possible that giving freebies will boost brand recognition and encourage loyalty among existing customers.
Customers buy from businesses they know. So, to associate your brand with a particular product or service, you need to work on your brand awareness. Doing so will ensure that your brand name pops up in the minds of customers when looking to make a purchase.